Houston Digital Marketing Services
Pay Per Click Advertising
Pay Per Click (PPC) is a marketing strategy that provides immediate results. Smart Whistle designs specific ads that are displayed to people who are searching for your service. Ever wonder why you get ads for refrigerators on top of your Google searches? You were probably talking about buying a new refrigerator and Google heard you! Social media platforms run on advertising and collect data from you. With that data, we can create suggestive ads that people will click on when they need your service. PPC is a fixed price that you pay to get immediate results. This is a great strategy to pair with SEO campaigns that take months to grow traffic organically.
Reputation Management
Having a 4.5-5 star review is almost necessary in today’s market. Consumers can decide in 3 seconds if your business is worthy of their money or not. Ever wonder why some companies have perfect reviews even though their service isn’t the greatest? They’ve hired a company to manage their reputation. Smart Whistle focuses on cleaning up negative reviews and growing your positive reviews. Purchasing fake reviews isn’t the best option, but your competition may already be flooded with fake positive reviews? How do you compete with this? Easy. You make sure to send out requests to happy customers and provide incentives for leaving good reviews. Work with us and get your 5 star reviews today!
Social Media Marketing
Social media platforms such as Instagram have really grown in advertising market share. People are browsing on their phones all day looking at funny cat videos and memes. Those Instagram posts are interrupted with ads that are relevant to that person’s social profile. Smart Whistle can identify your target audience (age, location, interests, net worth) and only display ads to those potential customers. We design catchy ads that people want to click on – this is the first step in closing the deal.
On-Page Optimization
Web page content is one of the most important tools for converting viewers into customers. Often referred to as “conversion” a webpage has a percentage of viewers that browse your page and end up becoming leads. This metric is tracked by our team and changes to your web page structure are made to improve conversion. Sometimes a website layout that a business owner prefers isn’t the layout that clients prefer. A website should be structured to make it easy for potential customers to contact your business. We employ A/B split testing strategies to test different versions of your website and decide what your audience prefers. There is no formula for On-page optimization, which is why you need an intelligent strategist making decisions.
