After using the same principles of conducting research in the science realm, nick realized that analyzing websites was just a formula to be cracked. Analysis is analysis. There is no cookie cutter approach to seo and internet marketing. You find out what works and continue in that direction, while abandoning theories that fail.
Smart Whistle Marketing began when a chemist took on a project for a friend. Eventually word got around that his methods actually worked and his prices were fair. As more and more projects began stacking up, nick began hiring contractors to do the tasks he no longer had time for. His work as a chemist has ended, but his new responsibilities include project management for smart whistle marketing.